Although connected TV buyers have become pretty sophisticated at targeting and delivering an ad to individual users, managing frequency across video providers is a work in progress. But despite the ...

For the first time, Omnicom can compare ad frequency and performance across streamers, which typically keep exposure data ...

Media planners have traditionally relied on measurements such as clicks and unique visitors to guide their online buys, says Adometry vice president of products John Dietz. But a combination of shifts ...

The digital advertising industry has spent years fine-tuning audience targeting, identity solutions, and AI-driven optimization. We've built complex algorithms to deliver hyper-relevant ads, navigate ...

How many times should an ad be seen? The stock answer, all too familiar in marketing, is, “it depends.” Frequency capping is a tactic that online marketers rely on to try and answer this question. I ...

Advertisers have long been aware of the importance of monitoring frequency when it comes to their messaging. With the rise of the digital age and the countless new ad venues that it opened, ...

The TV upfronts are usually a dog-and-pony show where networks unveil their new content slates. At YouTube‘s Brandcast presentation for brands and agencies, held for the first time during upfronts ...

Innovid, an independent software platform for the creation, delivery, measurement and optimisation of advertising across connected TV (CTV), linear and digital, has announced the launch of Harmony ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

The notion of universal frequency capping in RTB has long been touted as a major USP. You could argue that it was one of the major catalysts behind the move to consolidated platform-based buying. But ...

With advertisers tending to rely on multiple DSPs, ad servers and DMPs for their campaigns, badly targeted ads that expose individual users to the same ads again and again, wasted ad spend is often ...