FARGO — It is not unusual for a grocery store isle conversation with a stranger about weather forecasting to quickly get to the following question, "So basically, all you guys really do is guess, ...

Sales forecasting is nothing more than an information-gathering and decision-making process, which allows you to get a handle on the past to make an educated guess about the future. After all, what ...

A recent conversation with a relative stranger about weather forecasting quickly arrived at the following question, "So basically, all you guys really do is guess, right?" At some risk of sounding ...

I get that question a lot. It’s a good question too, because it leads to a better understanding of how and why we use forecasting to help manage a business, and to predict starting costs and the ...

"Isn't forecasting just guessing? Why bother?" I get that question a lot. It’s a good question too, because it leads to a better understanding of how and why we use forecasting to help manage a ...