Learn why first-party data plays an increasingly important role in how automated ad campaigns are optimized and measured.

The economic role of customer data has changed. For more than a decade, first-party data has been treated as a cost of doing business. Brands collected it, stored it, protected it, and activated it ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

With all the focus on first-party data -- for advertisers, and media platforms (TV networks and streamers) -- now comes a new spin, with agentic artificial intelligence (AI) trends. “I have a feeling ...

The MarketWatch News Department was not involved in the creation of this content. American Rebel -- America's Next Great Success Story -- Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in ...

The unbeatable combination of America’s Patriotic Brand and cutting-edge digital intelligence through our investment in RAEK is designed to achieve a singular goal: accelerating data-driven growth and ...

A QR Code scan is like a raised hand in a crowded room. It's voluntary, visible, and tells you exactly who's interested. Compare that to website cookies, which are more like secretly following someone ...

Research from Experian, the data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes amid a ...

American Rebel – America’s Next Great Success Story – Becomes a Strategic Owner in RAEK, the Fast-Growing Leader in First-Party Data. Together, this powerful combination unites a rising consumer brand ...