CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

Procter & Gamble's (P&G) Crest has launched Crest Densify, a toothpaste that is designed to rebuild tooth density by remineralizing enamel. In addition to strengthening teeth by rehardening enamel, ...

Procter & Gamble will remove polyethylene microbeads from its Crest toothpaste line after a dental hygienist spoke out about finding the blue plastic bits in patients' gums. The microbeads can trap ...

AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

Lawsuits claim products mislead consumers about fluoride safety Fluoride ingestion risks highlighted in lawsuits Study links fluoride exposure to lower IQ in children Parents filed complaints on ...

CHICAGO (Reuters) - Procter & Gamble Co. is starting to market its oral care businesses together after keeping leading toothbrush maker Oral-B largely separate from its Crest brand for nearly a year ...

More than half of Millennials say losing a tooth is their #1 aging concern, ahead of going gray and getting wrinkles according to a new survey* CINCINNATI--(BUSINESS WIRE)-- Teeth lose density over ...