Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

Don't get us wrong: We love a natural, neutral-hued or smudged smoky eye look as much as the next. Neutral eyeshadow looks have always been a trend and likely always will be. However, adding a pop of ...

All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. The best eye shadow ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Byredo, the beauty brand known for its iconic fragrances, chic candles, and modern makeup collection, has just expanded its offerings with a new eye shadow palette. It's not just any eye shadow ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

Photograph by Erik Madigan Heck. Styled by Felicia Garcia-Rivera. There’s been much discussion lately about blue eye makeup having a resurgence. But for the record—and as any savvy makeup artist will ...