Harvard Business Review lauds the collaborative prompt “How might we” (HMW) as the “one secret phrase that all top innovators use.” And it’s certainly known as the quickest way to shift design teams ...

The Build a Better Book project emphasizes a human-centered design thinking approach, in which participants first need to better understand the specific needs of their end users. The Design Thinking ...

Everywhere you turn nowadays, people bring up design thinking as the panacea to invite customer experiences into the game. The 2017 EY report “Demystifying design thinking: becoming part of the ...

Design thinking -- creative problem-solving that focuses on addressing the needs of users -- is a technique I've used to improve overall company results and customer satisfaction. After all, ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

DESIGN thinking has become the secret weapon of today's successful businesses - fuelling their innovation and driving their competitive edge. The ability to empathise, define, ideate, prototype and ...