Event Marketing. It's a term that gets thrown around a lot, but what does it truly mean? Too often, the event marketing discussion seems to focus solely on event promotion. But what else should you do ...

Tools to help you plan and promote your event. You've been asked to create an event on campus but don’t know where to start. Need to know how to secure a venue and create a registration page? Want to ...

Why event management at Western Michigan University? Real-world experience: 100% of event management students complete an internship or field experience. Engage with the industry: This program enables ...

In-person events are valuable for the benefits that come with meeting people, networking, and learning off-screen, but technology is playing a larger and larger role in events as we know them.