The pundits and gurus have long observed that the marketing industry is shifting from being event-centered to being data-driven, but this isn’t the whole truth. While there’s more pressure than ever ...

When someone says “event design,” a lot of meeting planners still think about table centerpieces and drapery. But event design is actually about how we structure events at every step of the creative ...

Innovative event design today employs a fluid, yet structured creative process based on the well-established theories of design thinking, which prioritize the needs of the individual end-user, ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

The College of Art and Design—Rochester Institute of Technology’s creative hub where art, design, science and technology intersect—will explore how artists and designers can use applied critical ...

In Gartner's Top 10 strategic technology trends for 2018, one of the standout trends for me was event-driven thinking as the ideal approach for getting the most out of new digital business ...

Most businesses struggle with innovation, not because they lack ideas, but because they lack a clear and effective process. Great ideas don’t emerge in a vacuum. They require structure, iteration, and ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

An approach that promised to democratize design may have done the opposite. When Kyle Cornforth first walked into IDEO’s San Francisco offices in 2011, she felt she had entered a whole new world. At ...

Design thinking is critical for developing data-driven business tools that surpass end-user expectations. Here's how to apply the five stages of design thinking in your data science projects. What is ...