First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. For the first time this year, digital advertising spend is expected ...

Wurl, a specialist in streaming TV, in partnership with TVision, the TV and CTV viewer engagement measurement company, have published a report, The Impact of Emotion Alignment on Ad Attention in ...

January invites reinvention. Gym memberships spike, planners sell out, and wardrobes quietly become sites of negotiation. Who am I now? Who am I becoming? And what no longer fits emotionally as much ...