Discover how economic instability reshapes consumer behavior through Maslow's hierarchy. Learn what changes when financial security wavers.

83% of consumers say they plan to change shopping habits in response to rising prices As tariff hikes ripple through the U.S. economy, a new report from Numerator, a leading market research firm, ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

An acceleration of consumer spending helped propel the economic surge, the agency said. Consumer spending accounts for about two-thirds of U.S. economic activity. Shoppers opened up their wallets for ...

Surveys of Consumers Director Joanne Hsu: “Consumer sentiment moved sideways this month.” At 55 index points, sentiment is virtually unchanged from September. Weakness in expectations for future ...

All told, it's pretty clear to Target that a big shift is happening in the context of consumer spending. The fact that Target ...

Home Depot is under pressure. Home Depot customers face higher prices, job losses, and economic uncertainty. Tariffs and rising interest rates are straining retailers and consumers. Home improvement ...