Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Drugstore vs. high-end makeup has been a decades-long debate in the beauty world, but finding affordable makeup products that ...

Trying the dot placement makeup technique using Armani Beauty Luminous Silk Concealer and e.l.f. Cosmetics contour & blush. A ...