Think of a distribution channel as one slice of the overall marketing pie. It is how a company gets its products or services to the consumers. A channel acts as an important part of your small ...

Product distribution strategy is a vital component of a marketing campaign. A well-designed distribution channel strategy takes into account both the bottom line with channel partners and service to ...

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. David Kindness is a Certified Public Accountant (CPA) and an expert in the ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...