DIRECTV has unlocked a handful of new channels for customers of its genre-based streaming entertainment package, while satellite and streaming customers in parts of the Southeast will have access to ...

The deal reached last week will allow DirecTV to offer certain genre-specific packages to subscribers, such as sports, entertainment, and family content. The dispute began at the start of September ...

Get the lowdown on watching TV and movies in 4K on DIRECTV. Between Signature channel packages and Genre Packs, there are more subscription choices than ever with DIRECTV nowadays. There is also the ...

Researchers from Erasmus University and KU Leuven published a new Journal of Marketing study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how ...