Expanded guide provides a modern framework for SEO, content, paid media, and conversion strategy as digital marketing fundamentals continue to ...

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of ...

Variety’s Digital Marketing Impact Report presented by Spotify Advertising spotlights marketing experts behind the most innovative content promotions of the past year.

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Promotion is a key tool used to deliver information about a product or service to consumers and the public at large. At the start of a marketing communication strategy, the first level involves ...

Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge. The report was based on data from a survey conducted between April and ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Mike Tippets, VP at Hughes, has a dynamic and passionate vision of digital transformation and communication for 21st-century businesses. Digital citizens prefer to shop online. However, consumers are ...