Close up of an unrecognizable woman holding a cup of matcha tea with green foam. Replacing coffee with a healthy matcha. As I was browsing through my social media feed this morning, enjoying my ...

Bettina Makalintal is a senior reporter at Eater.com, covering restaurant trends, home cooking advice, and all the food you can’t escape on your TikTok FYP. Previously, she worked for Bon Appétit and ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s tea industry. By Yan Zhuang It was around midnight when Narita Naret ...

The world’s fondness for matcha is about to be tested by steep price increases. Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content. Global demand for ...

Tariffs could be coming for your caffeine fix—in more ways than one. If you drink coffee every day, congrats—you’re one of the some 224 million Americans who indulge in a morning cup of joe. I used to ...

Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that the vibrant green tea has stirred up major buzz in the United States. It ...

A couple of years ago, Pokémon introduced a new monster: Poltchageist, a “Grass/Ghost type” with special abilities in “hospitality” and being “heatproof.” It is wily and homicidal; it is also matcha.

This is read by an automated voice. Please report any issues or inconsistencies here. Matcha prices tripled at some Japanese tea auctions after this year’s spring harvest was hit by hot temperatures ...

Headline: Matcha quality decline: Is it a ‘victim of its own success’? Matcha has taken the world by storm. The green flavour has, in a short time, gone from relative obscurity to omnipresence.

The world's fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...