“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thaer Namruti, European strategy director ...

Rohit Amarnath is CTO of Vertica, the Unified Analytics Platform, enabling predictive business insights based on a scalable architecture. So, what’s fueling all this growth? Based on my industry ...

Socrates is noted as saying, “The beginning of wisdom is the definition of terms.” This premise should dominate how mission-oriented organizations communicate with the rest of the world, but it’s ...

Business owners use a variety of marketing strategies to attract customers and improve profits. Some methods prevail and bolster sales, whereas other methods produce minimal results. Research is a key ...