A McKinsey survey on organizational purpose revealed some telling statistics: 82% of respondents believe it’s important for a company to have a purpose, and 72% said purpose should carry more weight ...

A clear brand purpose can be a powerful asset, but only if it’s tied to the specific outcomes your business is trying to achieve. Many teams treat purpose as a separate track from performance, which ...

What if the key to happiness isn’t what we’ve been told? For decades, we've heard that finding a deep sense of purpose in life is essential to happiness. Research supports this—having a sense of ...