The launch campaign conceptualised by Ogilvy India aims to target Genz and Millennials and emphasise the importance of personal hygiene and oral hygiene. Abhishek Jugran, Vice-President – Marketing, ...
In a full-page advertisement published in The Times of India, Dabur Red toothpaste positioned itself as “The Swadeshi Choice,” emphasizing its identity as a product “Made in India. For Indians.” The ...
Building on its #SwitchToFluorideFree campaign, Dabur Red Paste has expanded its efforts to raise awareness about excessive fluoride exposure. The campaign now encourages consumers across India to ...
Dabur has become the second-largest player in the oral care segment in modern trade channels, driven by growth in its Dabur Red Toothpaste and premium brand Meswak. The herbal toothpaste category and ...
FMCG major Dabur has become the second-largest player in the oral care segment in the modern trade channels, its chief ...
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