Given that DBS's media share-of-voice (SOV) is hovering at around 3 per cent in Hong Kong, the bank needed to strategically focus media spending to reach the audience most likely to apply for personal ...
Authored by Feng Zhu, HBS Professor of Business Administration, the case highlights the bank's use of AI and takeaways for companies navigating technological change SINGAPORE, Sept. 16, 2024 ...
DBS Bank wanted to introduce their Live Fresh Card to millennials on their own turf, at local music festival, Ultra Singapore 2018. The goal? To give their 40,000 partygoers the freshest, most ...
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