Swatch, the fashion watch for the masses, has created Swatch X You, a clever online watch “factory” that lets you pick a face, band, and extra doodads to truly customize your $65 to $85 watch. The ...

I made a one-of-one Swatch last week. It’s genuinely unique, and the tool behind it is called AI-DADA. We covered the service at the end of last year, but now Swatch is rolling it out across Europe ...

Swatch is developing its own operating system for an all-new smartwatch intended to compete directly with Apple Watch and Android Wear, according to company CEO Nick Hayek (via Bloomberg). The new ...

The Swatch Group will be paving its own road into the smartwatch space with a custom operating system, the company's CEO said on Thursday, with the OS going up against mature software from incumbents ...