With the burst of SaaS companies, products and digital marketing avenues, most growing firms have found themselves in a conundrum on how to balance customer acquisition and customer retention efforts.

TROY, Mich.: 13 March 2025 — Customer satisfaction with the dealer service experience remains strong for a second consecutive year, yet long wait times for appointments, communication shortfalls and ...

"Acquiring a new customer costs five times more than retaining an existing customer." This sales adage has been circulating so long that no one really knows where it came from, but one thing is ...

Part of the marketing playbook for value-based selling is the use of customer case studies to provide references and proof of value for a product, service, or software solution. This is what customer ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Customer retention today is considered a critical factor of success and is more important than mere transactions to building lasting relationships and loyalty. Acquiring a new customer can be ...