Customer value mapping is an established concept and has various definitions. Unfortunately, many companies get lost with customer value mapping. Too often, the exercise becomes entirely focused on a ...

CableTV.com has released its annual customer satisfaction awards. Spectrum secures bragging rights in multiple categories. DRAPER, UT, UNITED STATES, January 5, 2026 /EINPresswire.com/ — CableTV.com ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

Every day, we are reminded that providing value to customers is a surefire route to success. The concept of customer value has been around for over 20 years, and many books and articles have been ...

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching ...

If your AI strategy doesn’t clearly improve the product or lower the cost, you’re not AI-native — you’re just AI-branded. The transition to an AI-native enterprise demands more than just technology ...