A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a ...

Highlighting the increasing focus on cross-channel engagement, Retail TouchPoints welcomed retail and industry expert presenters to the Customer LifeCycle Conference (CLC). Sessions offered insight on ...

As customers gain numerous new channels such as mobile and social, the linear purchase path is fragmenting into a loose collection of numerous touchpoints over which marketers have little control.

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. That's truer today than ever before, because customers have more choices, more control, ...

That will help you improve efficiency in your marketing and support spend, and align your efforts with your main profit drivers. The goal is to consistently achieve iterative improvement by regularly ...

E-mail programs can play a significant role in nurturing customer relationships from the moment someone becomes aware of your brand. A critical factor in making those e-mails relevant is the ...

When used well, lifecycle automation can help companies collect leads, convert clients and create fans. Here’s a look at what it is, how it works and how to get started. Your business needs more ...

QuickPivot, a real-time cross-channel marketing platform, added Program Palette, a customer lifecycle planning and execution module, to its suite of tools. The module, which is designed to simplify ...