Using a CDP to supplement lifecycle journey orchestration, marketers will be able to leverage data to respond to their customers in real-time. 2020 saw a global pandemic which forced many companies to ...

Customer lifecycle management ensures that businesses are using their UC systems to maximum potential. Written by eWEEK content and product recommendations are editorially independent. We may make ...

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A lifecycle is a marketing framework illustrating the series of changes that occurs as you move a customer through the marketing and sales funnel. The lifecycle used to be fairly to the point, with a ...