Companies are steadily catching on to the idea that it makes good business sense to tailor an individual customer experience to the tastes and preferences of that individual, and big companies are now ...

When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

It’s been a long time since I walked into a store and bought a one-size-fits-all sweater that didn’t really fit or a pair of shoes that pinched when I walked. With a growing demand for customization ...

SAN FRANCISCO, March 23, 2022 (GLOBE NEWSWIRE) -- GoodData™, the leader in data and analytics infrastructure, today announced the release of dashboard plugins that enable enhanced capabilities for ...

In today’s world of instant communication, businesses are constantly seeking ways to enhance customer interactions without overspending or needing to hire skilled engineers. If your small business ...

When I met with Salesforce.com founder and CEO Marc Benioff last week, I started off by asking him about the long-term mission for the company and its newly-launched AppExchange platform. He started ...

Create a CRM using Excel with dropdown customer selection and FILTER plus XLOOKUP, saving time while keeping leads and deals ...