Designing and implementing a successful voice of customer strategy is no small feat. Goals need to be set, quantitative and qualitative data-gathering methods need to be chosen, and technology for ...

Diners often have a wide variety of unique preferences, making restaurant-going an incredibly personal experience. Not to mention, positive online reviews are a top consideration for potential ...

In business, capturing customer attention is half the battle. Few have done that more successfully lately than Randy Freer, Hulu’s CEO. Under his leadership, Hulu has grown faster than any other ...

As an intelligent data capture vendor, Perceptive is not generally seen knocking around in the customer relationship management space. At this year’s Microsoft Convergence conference, however, it was ...

I start a lot of client engagements with a simple question: Who’s the customer? It’s amazing the answers that I get. Some people are really quite good. They know the customer’s demographic and ...