The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

The sports equipment brand Lacoste, which has been working with Novak Djokovic since 2017, has made its choice in the 'GOAT' (Greatest of All Time) debate. Unsurprisingly, the brand with the famous ...

The Lacoste crocodile is one of the most recognisable fashion symbols in the world. Now, just in time for the US Open, the brand has given its iconic logo an unexpected and shocking twist. To honour ...