“If you’re a marketer, you measure creativity,” writes columnist Helen Edwards in a recent piece. It’s not even a choice. Above any corporate investment into a marketing campaign looms the question ...

Click-through rates for the best performing creative are almost always lower than for the worst performing, a new US study has found. Not only does that indicate that the click-through rate (CTRs) is ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Marketers will need to whip ...