Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

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ChatGPT, Gemini, DeepSeek... New AI models seem to emerge every month, yet most people still default to GPT-4o. What few realise is that, despite its popularity, GPT-4o exhibits less variation in its ...

Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...