Spotify, the streaming music service with 207 million users worldwide, added streaming conversion metrics to its self-serve platform to help marketers track the performance of ad campaigns. The ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...

Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

LinkedIn is rolling out native conversion metrics in its Campaign Manager tool for sponsored content and text ads, according to a blog post from the company. The metrics will include leads, sign-ups, ...

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. But then comes the fundamental question: What’s the actual return on ad spend? Do we know the ...

I remember working with a client who wanted to promote their startup, and they decided to go SEO-heavy. With huge amounts of content ready, they were able to generate impressive traffic, yet with very ...

Source Metrics, a provider of social media marketing analytics platforms, this week released an in-store conversion tracking offering that allows brands and marketers to track in-store purchases that ...

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. Google Analytics added new user conversion rate metrics. Metrics show the ...

"We speak to tons of internet retailers, and the same thing kept coming up: 'we love what you do with e-commerce, but we make ten times as much in our brick and mortar stores. Is there a way to track ...