Market research conducted by Leeds-based Principles Strategy has identified five new post-recession consumer types, which brands need to recognise before launching any marketing campaigns. A recent ...
Findings show consumers want control over brand interactions and will provide information to get app-enabled conveniences and personalized experiences that simplify their lives PORTLAND, ...
Digital natives want financial institutions to provide cutting-edge, instant solutions. The motivations, needs, and desired solutions vary significantly among three different groups of digital natives ...
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