However, according to Desantis, if a brand offers both, it makes sense to think about how a customer may want to transition from a subscription to a membership plan. For example, he points out that at ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Among the many challenges brought about by the pandemic was the erosion of customer loyalty, prompting new vehicle buyers to explore various options. However, as supply chains have returned to ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

Discover the key risks facing Costco's business model, including membership reliance, consumer preference shifts, e-commerce ...

Brands used to crave customer loyalty. They threw perks like free baggage to repeat airline passengers, along with free upgrades or even bigger discounts. All of it to buy loyalty. But increasingly, ...

Upside: Nearly 40% of loyalty members would stop shopping at a specific location if the store terminated its loyalty program. However, certain findings from the survey shine a light on unexpected ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

As consumers demand artificial intelligence (AI) interactions that feel more human, personalised and engaging than ever before, human-centric AI is redefining customer loyalty and becoming a strategic ...

According to S&P Global Mobility via Automotive News, Tesla and General Motors were both big winners in the 2022 Automotive Loyalty Awards. Tesla topped Ford for the first time in US brand loyalty by ...