Several (ratings-based) conjoint analysis and experimental choice (choice-based conjoint) models are compared on their ability to predict both aggregate choice shares among the sample and individual ...

Experimental conjoint choice analysis is among the most frequently used methods for measuring and analyzing consumer preferences. The data from such experiments have been typically analyzed with the ...

The Internet has created new opportunities to use multivariate techniques such as Conjoint Analysis and Brand Price Trade Off. This is not only because, typical, sample sizes for online surveys are ...