Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

E-commerce businesses today operate in an environment where pricing decisions can make or break market position within hours. With competitors adjusting prices multiple times daily across various ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Geoff Michener is the CEO of dataplor, a startup focused on helping companies succeed abroad through high-quality geospatial data. Businesses seeking to outmaneuver their competition need deeper ...