A movement is emerging online to shun store-bought toothpaste over a conspiracy theory that small colored markings on the end of tubes signify whether the product was made with natural or chemical ...

These pastes get their name from their vibrant purple tint. “Purple toothpaste works by using purple dye to neutralize any yellowish stains or coloration on the teeth,” explains Rhonda Kalasho, DDS of ...

If you don't know what we're talking about, go to your bathroom drawer now, turn your toothpaste over and look at the marking on the rigid part at the bottom of the tube. You'll likely see one of four ...

Don't miss out on the headlines from Lifestyle. Followed categories will be added to My News. If you don't know what we're talking about, go to your bathroom drawer now, turn your toothpaste over and ...