It is one of the first things that we learn about and how we are able to identify our everyday surroundings. The sky is blue, the grass is green, the sunflowers in the field are yellow, and so on.

Another day, another TikTok trend. A 2021 craze that swept the video-sharing app is the Color Personality Test that people used to express themselves via, you guessed it, color psychology. TikTokers ...

Add Yahoo as a preferred source to see more of our stories on Google. Illustration: Guardian Design (Illustration: Guardian Design) It started with an argument over a blanket. “I’m a visual ...

A new test called "Is my blue your blue?" reveals how different -- or similar -- your color perceptions are compared to everyone else. First there was “the dress,” then there was the sneakers, now ...

Whether you claim color blindness or visual perfection, chances are you're literally not seeing the full picture. Now the folks at X-Rite, an organization specializing in the technology and science of ...