Colgate-Palmolive introduced the latest product in its Colgate Optic White line in a unique way for a CPG brand, by holding a beauty master class on Instagram with an expert makeup artist to ...

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As black women continue to dominate in sports, news, politics and entertainment, it’s no surprise that they shine in beauty too. In celebration of our melanin-magic, Essence Magazine hosted its Best ...

The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

At-home teeth whitening kits or toothpastes are great for getting a whiter smile at home without the costs of in-office treatments. However, it's important to remain realistic about what you can ...

Whitening toothpastes can lighten stains and brighten teeth over time. While they may not be as fast or effective as other options, such as whitening strips or professional dental treatments, ...

Whether you're a coffee addict, ex-smoker, or just want to brighten your smile, virtually everyone wants whiter teeth. Fortunately, all kinds of intensive options are available — from the best ...