After the soda company introduced a new brand design, some fans spotted similarities to the typeface used by the cigarette ...

But what got consumers mad was a new complementary slab serif font called Better With. Maybe it should've been called better ...

"A font isn't a brand," says Metaforce consultant Allen Adamson. Meanwhile, Gen Z is letting the memes fly.

“Coca-Cola rebranding is a recession indicator.” ...

Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The ...

As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than ...

Coca-Cola announced a subtle tweak to its brand design on Monday. The iconic beverage company dubbed it a “visual refresh,” and there’s a new 90-second video to announce the changes. But social media ...

One of the age-old (and hotly contested) debates is if you call soft drinks pop or soda. But if you are from the American South, you don't say either of those words. Instead, it's a coke, no matter ...

The Coca-Cola Company today announced that Tapaswee Chandele will become global chief people officer, succeeding Lisa Chang, who will step down after a seven-year tenure. The change takes effect May 1 ...