Forbes contributors publish independent expert analyses and insights. I write about Corporate Reputation, Comms Strategy, and Marketing. Coca Cola launched a new AI-produced Christmas ad. Consumers ...
"The chief digital officer position is a pivotal new role for our future,” said Henrique Braun, the Fanta and Sprite maker's ...
A detailed look at Coca‑Cola’s financial performance, portfolio strategy, Costa Coffee challenges and the company’s shift ...
In May 2006, Pepsi received an unexpected letter claiming the writer had access to confidential Coca-Cola documents and ...