Clean beauty isn’t a trend anymore — it’s a movement toward products that feel good, look good, and support long-term skin health. As we’ve become more aware of what goes on our skin, clean brands ...

Add Yahoo as a preferred source to see more of our stories on Google. According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ...

All the best picks to round out your beauty collection.

Intentional chaos and visible expression—maximalism, if you will—is back in the world of beauty. It all started with Brat summer. Charli xcx wore winged eyeliner, smudged for a lived-in effect, ...

For many of us, Glossier's Lash Slick was the first mascara we tried that delivered natural-looking lashes with its lightweight tubing formula made with vegan biotin and natural shine polymers.

Welcome to “Unsung Heroes,” my column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

The journey to natural-looking perfection begins with Brown’s innovative “What The Foundation,” a product that revolutionizes traditional foundation concepts. Unlike heavy formulas that mask skin’s ...

In case you missed it, makeup is officially back. We're seeing an uptick in bold and fun looks, sure, but there's also a strong emphasis on technique and artistry. And with this newfound trend ...