The company is embracing a long-running joke among customers—and turning it into a massive marketing campaign.

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Chipotle Mexican Grill today (Feb. 26) premiered a 60-second spot about the chain’s sustainability efforts on Roblox, becoming the first restaurant brand to debut a national TV ad in the metaverse, ...

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour through a ...

Chipotle will once again be featured in 2XKO Photo courtesy of Chipotle You can find original article here Nrn. Subscribe to our free daily Nrn newsletters. Chipotle teamed up with Riot Games for the ...

Are you a print subscriber? Activate your account. By Ad Age Studio 30 - 5 hours 20 min ago 6 hours 42 min ago 6 hours 44 min ago By Ad Age Studio 30 - 7 hours 28 min ago 8 hours 30 min ago By Ad Age ...

DENVER--(BUSINESS WIRE)--Chipotle Mexican Grill (NYSE: CMG) announced that it has selected two new agency partners. Venables Bell & Partners will take on advertising duties, and MullenLowe Mediahub ...

“The new Chipotle ad is amazing,” says Gawker’s Neetzan Zimmerman. When asked about the ad, Wired writer, self-professed burrito connoisseur and dedicated Chipotle hater Mat Honan replied: “I’m going ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

Chipotle, the little homegrown company that got very big by selling big burritos, is looking for a new advertising agency. According to Ad Age, Chipotle only lasted nine months with New York’s ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 8 min ago By Ad Age and Creativity Staff - 1 hour 44 min ago 4 hours 9 min ago By Tim Nudd - 5 hours 9 min ago By Bradley ...

Earlier this year, Chipotle Mexican Grill showed its short film “Back to the Start” during the Grammy Awards telecast, and the company estimated it generated 150 million media impressions — akin to a ...