Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Sitting in their corporate ivory towers, it's easy for vendors to imagine that publishing a new price list is the completion of a process. They have gone through intense internal negotiations among ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The appointments to the newly created posts -- three hires from outside the company and one internal promotion -- were disclosed Wednesday in a note to some 2,600 channel partners from Paul Johnson, ...

Anyone old enough to have opened a mailbox is probably familiar with offers like these coming in all the time. Direct mail and prescreened credit offers have been the tried-and-true financial services ...

User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...

Dell has revealed it is making changes to the structure of its channel management team. The firm’s global channel chief, Denise Millard, is becoming chief partner officer, reporting to Bill Scannell.