WILLIAM SHATNER'S HERE to boldly go where no bran has gone before. The 94-year-old Star Trek actor has teamed up with WK Kellogg Co in its Super Bowl ad to promote Raisin Bran cereal. Referencing his ...

This honor goes to Sugar Rice Krinkles, which inflicted incalculable psychic damage upon children of the 1950s with this commercial featuring a goggle-eyed clown proselytizing about carbohydrates. As ...

William Shatner has spent decades captaining starships and spoofing his own legend, but his latest mission might be his strangest yet: selling cereal by talking openly about poop during Super Bowl LX.