Recent headlines have read that although the recession is nearing an end, it may be years before everyone feels the actual effects of an upswing. Particularly, non-profit organizations may be among ...

Network for Good and Zoetica today released a new eGuide to help corporations improve their online social good campaigns. Cause Marketing Through Social Media: 5 Steps to Successful Online Campaigns ...

Running a cause-related marketing campaign can enhance a brand’s image by aligning it with meaningful social or environmental causes that resonate with its target consumers. Campaigns that show a ...

In an effort to combine an uptick in sales with good will, retailers are jumping on the bandwagon with cause-related marketing. Although the term “cause-related marketing” has been in existence for ...

During the Great Depression, President Franklin Roosevelt promised a chicken in every pot. This spring, KFC is promising its chicken stamp on every pothole. Well, not all, but lots of them. In March, ...

For those first entering cause marketing observers have plenty of advice; but most import—pick a cause you believe in. “The fact that our family is personally touched by this issue and we are ...

Indeed defines cause marketing as a “type of campaign in which a for-profit business seeks to advocate for a social cause while increasing profits.” In this way, cause marketing is different from ...

A new trend in marketing that focuses on creating positive social change. 'Cause marketing' is a new trend in marketing that focuses on creating positive social change. It involves companies ...

It would seem like a no-brainer for companies: partner with a philanthropic cause and bask in the limelight when the nonprofit takes center stage in the media. Easy exposure for feel-good work, right?

Product Red, the campaign co-founded by the rock star Bono to raise money to fight AIDS, has generated over $170-million. But in a new book, Brand Aid: Shopping Well to Save the World, two researchers ...