PAAR Capital Apps Introduces Campaign Management System as Political Operatives Report Widespread Infrastructure Gaps Ahead of Midterms Campaign managers report spending 15 or more hours weekly on ...

In the summer of 1952, Dwight D. Eisenhower sat down with advertising guru Rosser Reeves to brainstorm ways to use Eisenhower’s military reputation for political advantage. Reeves came up with the ...

In today’s B2B environment, campaign management has become too time-consuming and complex to handle manually. Buyers interact with multiple channels, expect tailored communication, and often move ...

The best laid plans of mice and marketers often go astray. Dates change, costs go up, budgets go down and marketing plans continually alter. Meanwhile, everyone involved has to be kept up to speed. A ...