Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling — and it could materially change monthly spend totals. What’s happening. Starting March ...

What's new: Google launched journey-aware bidding, expanded Smart Bidding Exploration to more campaign types, and introduced AI-driven budget pacing for Search and Shopping. Tagging made easier: Tag ...

Welcome to PPC Pulse weekly news review. This week’s focus includes asset guidance, budget pacing, and search controls across Google and Microsoft Ads. Google reinforced the importance of asset ...

Budget planning is one of the most critical and complex parts of running effective PPC campaigns. It’s not just about allocating dollars; it’s about aligning spend with business goals, market dynamics ...

Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own) included a common theme: Recessionary trends in the macroeconomy will pressure digital ...

This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two ...