Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

These rules of thumb will help your business break through the noise in 2026 and beyond.

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Goran Paun Imagine your ...

Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

I am the CEO of NovelVox, an AI-enabled contact center solution provider. I help organizations deliver impeccable customer experience. The idea of being loyal to a brand seems counterintuitive. After ...

Brands need to implement policies and procedures to create material differences between their products and products sold by unauthorized resellers. These do not necessarily need to be physical ...

Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

On 12 and 13 March 2024, Europe’s leading brand professionals will return to London for WTR Live: Brand Strategy Summit Europe. Over the course of two days, senior brand leaders, in-house trademark ...

The quick-service restaurant industry is at a critical inflection point and is undergoing a significant transformation. As ...

Photo Credit: El Santuario is a Panama City restaurant in the Hotel La Compañía part of Hyatt's Unbound Collection Hyatt One of Hyatt's many business models is to take indie luxury hotels that pride ...