With the rapid shift in search experience due to the rise of chat and generative search, it’s becoming increasingly difficult to understand how your brand and image are perceived and what the impact ...

For established brands or emerging franchisors wanting to connect with their base, here’s actionable advice for improving industrywide reputation. A franchisor’s brand reputation is shaped by the ...

In this traditionally slower part of the event season, it’s a perfectly natural response to audit your business strategies and workflow as you make plans for the busy year ahead. But how much focus ...

In 2026, brand and reputation will no longer sit in different lanes, communication chiefs from Estée Lauder, Figma and Anthropic said at a recent Axios Communicators event. Why it matters: In the mind ...

In 2022, Twitter (now X) informed advertisers that their ads on the social network had been running on profiles that solicited child sex abuse materials. After the notification, Dyson, Mazda, Forbes, ...

Do you want to know how to push down negative search results? Click here to read a comprehensive guide with real-life examples and sound advice. Pushing down unfavorable search results is crucial for ...

Selecting the appropriate online reputation management company is vital for upholding a positive online image. From suppressing negative reviews to boosting brand credibility, these ORM services offer ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Darius Fisher Gone are ...

Building a strong professional reputation is crucial to remain competitive in business. We asked industry experts to share one strategy they use to build and maintain a strong professional reputation.

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...