Brand and performance marketing objectives are often treated as competing priorities. Brand builds long-term awareness, ...

Phifer & Company expands services with expert guidance for companies building modern Marketing, Communications, PR, ...

If you've got a product ready to go, how do you market it so that you can sell as many as possible in a short time? Learn some strategies here.

In recent years, we have witnessed the rise of creative collaborations between brands from various industries resulting in unique and innovative products. This is where two or more brands collaborate ...

Marketing and sales go together like bacon and eggs. Well, at least they’re supposed to. Once marketing gets people in the door, it’s the job of sales to seal the deal. But in companies where the two ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Opinions expressed by Entrepreneur contributors are their own. The following is the fourth in the series “Marketing Like the Big Brands,” running every other week in which marketing expert Jim Joseph ...

Opinions expressed by Entrepreneur contributors are their own. Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital ...

Europe is accelerating in its own way in the influencer space and building a unique model with global relevance.

I own a digital agency that has existed for 20 years and did branding until just two years ago. It wasn’t until we stopped doing branding that I came across a number of meaningful connections and ...

It places a brand in front of existing intent and attempts to win preference at the moment of consideration. What SEO can do ...

Ram Kapoor has been named associate vice president (AVP) for marketing and brand strategy as part of the University Communications and Marketing (UCM) team at Carnegie Mellon University.