Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Opinions expressed by Entrepreneur contributors are their own. Maybe your brand is already well-established. Or…it’s an idea living in your head. Either way, there comes a time as an entrepreneur ...

In today’s social media-fueled era of loyalty and digital communications, we talk a lot about what brand affinity means for restaurants. But what about brand personality? That’s another way ...

At the heart of William & Mary’s brand is the Sage, an archetype that defines the brand’s character and personality and shapes how we communicate, ensuring our messages feel grounded, authentic and ...

You’ve met them at parties: people who are charismatic and have magnetic personalities. They exude that certain something — like authenticity or humor — and engage in a well-balanced cadence of ...

Opinions expressed by Entrepreneur contributors are their own. Your brand is no longer just about you or your company. Now, branding is all about the individual. They are seen as symbols representing ...